In addition to the social media marketing plan, a website prototype was created to provide useful information for people seeking wines to taste. The prototype was designed to offer an engaging and informative experience, helping users easily discover and learn about the wines while encouraging further exploration of the brand.
During the internal presentation day, five students were selected to present to the Can Axartell board of management on-site, despite the challenges posed by the COVID-19 pandemic. Selection was determined through three-minute elevator pitches that required clear, concise communication of ideas and proposals.
The focus will be specifically on the brand’s market entry into Germany, with the goal of developing innovative solutions through both online social media activities and offline communication tools. As wineries strive to increase brand awareness and sales, it is crucial to adapt to digital marketing strategies to remain competitive. With numerous platforms available to build an online presence, the brand must carefully assess and create a tailored approach to effectively engage with its target audience and establish a strong foothold in the German market.