In addition to the social media marketing plan, I also created a website prototype that provided useful information for people looking for wines to taste. The prototype aimed to offer an engaging and informative experience, helping users easily discover and learn about the wines, while also encouraging them to explore the brand further.
On internal presentation day, I was selected as one of five students chosen to present with the Can Axartell board of management on-site, despite the ongoing COVID-19 pandemic. The selection process was based on three-minute elevator pitches, where we had to effectively communicate our ideas and proposals in a short amount of time.
The focus will be specifically on the brand’s market entry into Germany, with the goal of developing innovative solutions through both online social media activities and offline communication tools. As wineries strive to increase brand awareness and sales, it is crucial to adapt to digital marketing strategies to remain competitive. With numerous platforms available to build an online presence, the brand must carefully assess and create a tailored approach to effectively engage with its target audience and establish a strong foothold in the German market.