SEE FAH has embarked on a rebranding strategy under the concept "Sage of SEE FAH," symbolizing a profoundly wise brand specializing in authentic Thai-Chinese cuisine.
SEE FAH has evolved its logo over time, with the bowl symbolizing its identity and heritage. The connected line inside the bowl represents the written form of the word "Seefah" in Thai.
Regarding the colors, SEE FAH has implemented various shades of blue throughout its brand history, which could potentially confuse customers about the exact brand colors.
Considering the variety of blue shades, we've decided that Seefah can incorporate different shades of blue into its branding. This approach aims to convey the brand's openness and appeal to the younger generation, while maintaining a cohesive and recognizable brand identity.