KALM Penthouse Key Visual 2018 © DINSORKey Visual
KALM Penthouse is a 7-story condominium featuring only 16 exclusive penthouse suites. To express the sense of ultimate privacy and personal space of KALM Penthouse, the key visual concept centered around the idea of "In Between of a Crowd"
Inspired by the project’s concept, vertical lines of varying thickness were used as a graphic motif — subtly referencing curtains, partitions, and veils of privacy. These lines create a rhythm that both reveals and conceals, echoing the balance between openness and intimacy.