nink.works

Gaysorn Thai Summer Tastes

2017 © DINSOR

Advertising Campaign

For the Gaysorn Thai Summer Tastes campaign, the design embraced a Thai modern aesthetic by blending traditional elements with contemporary visuals. The concept drew inspiration from Thai craftsmanship and cultural heritage, with a focus on subtle luxury and elegance.

Serif typography was chosen for its classic, refined appearance, bringing a sense of sophistication and timelessness to the identity. The Thai modern graphic element was thoughtfully integrated into the logotype as a part of the key visual. These elements symbolized the fusion of modern design with traditional Thai artistry, while soft beige color schemes reflected the warm essence of the summer dining experience.