Cyber Sierra

2023 © Greydient Lab

Branding, Web Design

The color palette draws inspiration from both Sherpas and mountains. It combines earthy, warm tones influenced by Sherpa culture with cool and warm shades reflective of mountain landscapes.

The topographic map serves as a visual representation of the digital landscape, highlighting vulnerabilities, security measures, and potential threats. It helps the firm navigate the complex cybersecurity terrain, plan defenses, and proactively protect against cyber attacks.

A turquoise gradient line is also integrated into the icon design to add dynamism to the branding assets.

Comprehensive brand guidelines were also established to anchor the brand's long-term marketing strategy. The documentation scales seamlessly across every medium, ranging from foundational identity systems and color usage to art direction for varied imagery, structural graphic elements, marketing collateral, annual reports, and presentation decks.

Cyber Sierra is a cybersecurity and risk management platform designed to help businesses ranged from small to large scale. They provide tools to manage and mitigate cyber risks, achieve compliance with frameworks like GDPR and SOC 2, and enhance overall organizational security.

Greydient Lab partnered with Cyber Sierra to craft compelling brand storytelling, starting from the company's original name. Cyber Sierra positions themselves as a trusted partner, guiding and protecting clients through cybersecurity threats like Sherpas guide mountaineers. Cyber Sierra embraces the Sherpa brand concept, emphasizing its deep expertise and experience in cybersecurity to address complex security challenges. The Sherpa brand concept signifies the firm's ability to withstand and adapt to rapidly changing cyber threats, positioning itself as agile, innovative, and capable of responding effectively.

London Design Awards 2023: Gold Winner

Creative Director: Raj
Branding: Chayaporn Chaicharoen, Apitta Kanchanapuping
Web Design: Jiwon Lee
llustration: Nicharee Sawartsoot

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