The North Star has long been used as a guiding light, providing direction and navigation. Aligning the brand with this concept suggests that dtu serves as a guiding force for clients, leading them towards their architectural aspirations and goals.
By incorporating the principles of universal design into the branding concept for dtu, the firm can establish itself in creating spaces and products that are accessible and welcoming to all people.
Client: Design to the Universe Co., Ltd.
For the website experience, Mindfolio aims to soothe students who feel lost in their thoughts and emotions. It begins by asking about their feelings, creating a space for self-reflection and guiding them toward personalized support and resources.
These abstract characters are created from the letters contained in the word ‘Mindfolio’. Eyes and legs were added to bring the live to them.
This unselected concept behinds the logo is the word “Mind” in different shapes, forms and colors. The variation in font style and weight within the logo reflects the intricate nature of human emotions and feelings.
On the web application experience, Mindfolio offers the solutions for students who are struggling to organize their thoughts, track their progress, and reflect on their learning journey throught the different reflection frameworks. Students can upload their own photographs Providing a space to create a comprehensive portfolio that showcases their growth, achievements, and self-discovery.
The color palette draws inspiration from both Sherpas and mountains. It combines earthy, warm tones influenced by Sherpa culture with cool and warm shades reflective of mountain landscapes.
The topographic map serves as a visual representation of the digital landscape, highlighting vulnerabilities, security measures, and potential threats. It helps the firm navigate the complex cybersecurity terrain, plan defenses, and proactively protect against cyber attacks.
Greydient Lab partnered with Cyber Sierra to craft compelling brand storytelling, starting from the company's original name. Cyber Sierra positions themselves as a trusted partner, guiding and protecting clients through cybersecurity threats like Sherpas guide mountaineers. Cyber Sierra embraces the Sherpa brand concept, emphasizing its deep expertise and experience in cybersecurity to address complex security challenges. The Sherpa brand concept signifies the firm's ability to withstand and adapt to rapidly changing cyber threats, positioning itself as agile, innovative, and capable of responding effectively.
London Design Awards 2023: Gold Winner
Employers can compensate freelancers using two methods:
- Time-Based Payment – Payment is calculated based on the freelancer’s logged hours.
- Milestone-Based Payment – Payments are made upon completion of predefined milestones. Milestone Requirements are Title, Work Description, Amount and Attachment.
Initially, the website did not support direct booking. We introduced the direct booking feature to offer users maximum convenience, enabling them to seamlessly browse, select, and reserve their preferred vehicles in just a few steps. A modern and intuitive user interface makes it easier for customers to navigate the website, find information, and complete bookings, leading to higher satisfaction and repeat business.
The Lylo team later enhanced the system and optimizing the booking flow for greater efficiency and ease of use.
Especially in the Thai market, where many business owners neglect their online presence, this lack of attention can leave their brands appearing outdated and disconnected from the digital-first consumers. Without a modern and accessible online presence, businesses risk being overlooked, as potential customers turn to competitors with more engaging and user-friendly platforms. The absence of an updated digital presence can create a negative perception, making it difficult for businesses to stay relevant in an increasingly competitive market.
This small, family-run guesthouse is owned and operated by my aunt, Florence, and is located in Chiang Mai, Thailand. Currently, the guesthouse has no online presence—not even on booking platforms—as Florence prefers to handle bookings personally. However, in recent years, the number of guests has declined, making it increasingly difficult for the business to thrive in the digital age.
The objective of this Master’s Thesis is to develop an authentic, new, and independent brand identity for the guesthouse, reflecting Florence’s unique characteristics and management style. Additionally, this research aims to advance the brand by creating a website prototype to prepare for the establishment of the guesthouse’s digital presence. The goal is to improve and enhance the customer experience, while also positively shifting perceptions of the brand to attract a broader audience in an increasingly competitive market.
In addition to the social media marketing plan, a website prototype was created to provide useful information for people seeking wines to taste. The prototype was designed to offer an engaging and informative experience, helping users easily discover and learn about the wines while encouraging further exploration of the brand.
During the internal presentation day, five students were selected to present to the Can Axartell board of management on-site, despite the challenges posed by the COVID-19 pandemic. Selection was determined through three-minute elevator pitches that required clear, concise communication of ideas and proposals.
The focus will be specifically on the brand’s market entry into Germany, with the goal of developing innovative solutions through both online social media activities and offline communication tools. As wineries strive to increase brand awareness and sales, it is crucial to adapt to digital marketing strategies to remain competitive. With numerous platforms available to build an online presence, the brand must carefully assess and create a tailored approach to effectively engage with its target audience and establish a strong foothold in the German market.
To build the solution, several tools were employed. IFTTT (If This Then That) enabled connections between different products and services for seamless automation. Node-RED, a flow-based development tool, was used to integrate hardware devices, APIs, and online services. A Raspberry Pi 4 Model B served as the central hub, running Node-RED to control the system. The resulting prototype demonstrated a practical and personalized approach to enhancing daily living conditions.
Given the limited time passengers often have at airports, there are many things to consider and manage. Wunder Airport will provide comprehensive information about airports to meet customers' needs and offer support in multiple languages to cater to travelers from various countries. Features will include airport map navigation, flight and airport information, digital boarding passes, aircraft tracking, and details about restaurants and stores (such as Wi-Fi availability and operating hours).
Responsible for conducting design research and leading the project presentation, my role included gathering insights to guide the app’s design and functionality, ensuring alignment with the key needs of travelers. Additionally, developed a compelling project narrative and presented research findings and design solutions in a clear, engaging manner to team members, the professor, and classmates.
The school campus consists of five main buildings: the Academics Building, Arts Building, Kindergarten, Sciences & Technology Building, and Sports Building. To enhance navigation and recognition, a color-coding system has been implemented, assigning a distinct color to each building. The Academics Building is represented by BASIS Purple.
This system has been carefully designed to improve wayfinding by ensuring clear visual differentiation between buildings. The use of color enhances recognition, making it easier for students, staff, and visitors to navigate the campus efficiently.