The North Star has long been used as a guiding light, providing direction and navigation. Aligning the brand with this concept suggests that dtu serves as a guiding force for clients, leading them towards their architectural aspirations and goals.
By incorporating the principles of universal design into the branding concept for dtu, the firm can establish itself in creating spaces and products that are accessible and welcoming to all people.
Client: Design to the Universe Co., Ltd.
For the website experience, Mindfolio aims to soothe students who feel lost in their thoughts and emotions. It begins by asking about their feelings, creating a space for self-reflection and guiding them toward personalized support and resources.
These abstract characters are created from the letters contained in the word ‘Mindfolio’. Eyes and legs were added to bring the live to them.
This unselected concept behinds the logo is the word “Mind” in different shapes, forms and colors. The variation in font style and weight within the logo reflects the intricate nature of human emotions and feelings.
On the web application experience, Mindfolio offers the solutions for students who are struggling to organize their thoughts, track their progress, and reflect on their learning journey throught the different reflection frameworks. Students can upload their own photographs Providing a space to create a comprehensive portfolio that showcases their growth, achievements, and self-discovery.
The color palette draws inspiration from both Sherpas and mountains. It combines earthy, warm tones influenced by Sherpa culture with cool and warm shades reflective of mountain landscapes.
The topographic map serves as a visual representation of the digital landscape, highlighting vulnerabilities, security measures, and potential threats. It helps the firm navigate the complex cybersecurity terrain, plan defenses, and proactively protect against cyber attacks.
Greydient Lab partnered with Cyber Sierra to craft compelling brand storytelling, starting from the company's original name. Cyber Sierra positions themselves as a trusted partner, guiding and protecting clients through cybersecurity threats like Sherpas guide mountaineers. Cyber Sierra embraces the Sherpa brand concept, emphasizing its deep expertise and experience in cybersecurity to address complex security challenges. The Sherpa brand concept signifies the firm's ability to withstand and adapt to rapidly changing cyber threats, positioning itself as agile, innovative, and capable of responding effectively.
London Design Awards 2023: Gold Winner
Employers can compensate freelancers using two methods:
- Time-Based Payment – Payment is calculated based on the freelancer’s logged hours.
- Milestone-Based Payment – Payments are made upon completion of predefined milestones. Milestone Requirements are Title, Work Description, Amount and Attachment.
#02 Milestone Based Compensation — During an employee reviwing the contract, they can edit/add/delete the information.
Initially, the website did not support direct booking. We introduced the direct booking feature to offer users maximum convenience, enabling them to seamlessly browse, select, and reserve their preferred vehicles in just a few steps. A modern and intuitive user interface makes it easier for customers to navigate the website, find information, and complete bookings, leading to higher satisfaction and repeat business.
The Lylo team later enhanced the system and optimizing the booking flow for greater efficiency and ease of use.
Especially in the Thai market, where many business owners neglect their online presence, this lack of attention can leave their brands appearing outdated and disconnected from the digital-first consumers. Without a modern and accessible online presence, businesses risk being overlooked, as potential customers turn to competitors with more engaging and user-friendly platforms. The absence of an updated digital presence can create a negative perception, making it difficult for businesses to stay relevant in an increasingly competitive market.
This small, family-run guesthouse is owned and operated by my aunt, Florence, and is located in Chiang Mai, Thailand. Currently, the guesthouse has no online presence—not even on booking platforms—as Florence prefers to handle bookings personally. However, in recent years, the number of guests has declined, making it increasingly difficult for the business to thrive in the digital age.
The objective of this Master’s Thesis is to develop an authentic, new, and independent brand identity for the guesthouse, reflecting Florence’s unique characteristics and management style. Additionally, this research aims to advance the brand by creating a website prototype to prepare for the establishment of the guesthouse’s digital presence. The goal is to improve and enhance the customer experience, while also positively shifting perceptions of the brand to attract a broader audience in an increasingly competitive market.
In addition to the social media marketing plan, I also created a website prototype that provided useful information for people looking for wines to taste. The prototype aimed to offer an engaging and informative experience, helping users easily discover and learn about the wines, while also encouraging them to explore the brand further.
On internal presentation day, I was selected as one of five students chosen to present with the Can Axartell board of management on-site, despite the ongoing COVID-19 pandemic. The selection process was based on three-minute elevator pitches, where we had to effectively communicate our ideas and proposals in a short amount of time.
The focus will be specifically on the brand’s market entry into Germany, with the goal of developing innovative solutions through both online social media activities and offline communication tools. As wineries strive to increase brand awareness and sales, it is crucial to adapt to digital marketing strategies to remain competitive. With numerous platforms available to build an online presence, the brand must carefully assess and create a tailored approach to effectively engage with its target audience and establish a strong foothold in the German market.
To build this solution, I utilized several tools. IFTTT (If This Then That) was used as a web-based service to connect various products and services, allowing seamless automation. Node-RED, a flow-based development tool, was employed to wire together hardware devices, APIs, and online services. Finally, the Raspberry Pi 4 Model B served as the central hub, running Node-RED to control the system. The resulting prototype offers a practical and personalized solution to improve my father's daily living conditions.
Given the limited time passengers often have at airports, there are many things to consider and manage. Wunder Airport will provide comprehensive information about airports to meet customers' needs and offer support in multiple languages to cater to travelers from various countries. Features will include airport map navigation, flight and airport information, digital boarding passes, aircraft tracking, and details about restaurants and stores (such as Wi-Fi availability and operating hours).
In this project, I was responsible for conducting design research and leading the presentation. My role involved gathering insights to inform the app’s design and functionality, ensuring it addressed the key needs of travelers. I also worked on creating a compelling narrative for the project, presenting the research findings and design solutions in a clear and engaging way to the team members, professor and classmate.
The school campus consists of five main buildings: the Academics Building, Arts Building, Kindergarten, Sciences & Technology Building, and Sports Building. To enhance navigation and recognition, a color-coding system has been implemented, assigning a distinct color to each building. The Academics Building is represented by BASIS Purple.
This system has been carefully designed to improve wayfinding by ensuring clear visual differentiation between buildings. The use of color enhances recognition, making it easier for students, staff, and visitors to navigate the campus efficiently.